Insights

Five decisions come before any slide is designed. Skip one, and no template can fix it. The six steps of building a deck, in the right order.

One problem slide, five drafts, from vague to vivid. The four things a strong problem slide names, and a checklist to run before you design yours.

Three circles and three big numbers are quick to make and hard to believe. A four-step method for a market slide an investor can actually check.

Once it is sent, your deck has to work without you. Ten checks for the last ten minutes before it leaves your outbox.

Start with the question and the chart follows. A field guide to matching five common slide questions to the chart that answers them.

We build decks in the order we did the work. Senior leaders need them in the order they decide. How to structure an answer-first executive presentation.

Clutter often starts with type, not content. Seven font sizes mean seven levels of importance. Here are six rules for cleaning up the typography in any deck.

Both persuade, but they persuade different people of different things. Using one as the other is a common and expensive mistake.

There is no single perfect template, but there is an order that investors find easy to follow. Here is the structure, slide by slide, and when to break it.

Early traction rarely looks impressive in absolute terms. Presented well, it tells investors the one thing they need to know: this is starting to work.