The brief
Real Estate by Lana is a property business covering sales and relocation services, and it needed a presentation it could use with clients and partners. The brief arrived the way many of our briefs do: as plain text, with no brand guide, no existing templates and no design assets to build from.
That starting point dictated the shape of the job. There was no identity to apply, so the deck itself had to become the identity — its colours, type, layouts and photography treatment setting the standard the business would present with from then on. The presentation was built in both PowerPoint and Google Slides, so it could be presented live, shared with clients, and updated by the client without specialist software.
The challenge
A real estate presentation carries two jobs that pull in opposite directions. It has to sell — beautiful properties, a confident service offer — and it has to inform, covering the practical ground a relocating or selling client actually asks about: what types of property are handled, how financing fits in, who the partners are, and why this business over the next one.
From a plain-text brief, the risk is a document that reads like a brochure pasted into slides: long paragraphs, inconsistent pages, photography doing all the work while the argument goes missing. The content covered a wide range — sales services across studios, apartments, town houses, villas, plots and commercial property, plus relocation for buyers moving with expert support — and it needed one coherent structure.
What we did
We built a clean, light design system from scratch: a consistent grid, a restrained blue-and-white palette, and repeatable layouts for each type of content, so every section feels like part of the same business. Property photography leads wherever it can — in property, the image is the argument — while service content is set in structured panels that a client can scan in seconds.
The deck moves through the business in the order a client thinks: the services first (buying and selling across all property types), then the property overview, the financing picture, the company’s goal, its partners, and a dedicated “Why Choose LANA” section that gives the business its closing argument. Because there was no brand guide to inherit, hierarchy does the heavy lifting — headline, supporting line, visual — repeated consistently enough that the deck stays composed even as new properties are added later.
What happened next
This is the outcome the client reported after presenting with the new deck: increased sales, and strong customer feedback on the deck’s quality and professionalism. For a service business, that feedback loop matters as much as the first impression — clients judge the care behind the work by the care in the materials, and a polished presentation quietly argues that the same standard applies to everything else.
Starting from a text brief is normal, not a problem — most of our projects begin that way. If your materials need to look like the business you run, our pitch deck design services cover design from a blank page, and presentation design pricing shows exactly what each package includes.