Notes on Presentation Design

Text-heavy slides are not a discipline problem. They are usually a symptom of using the deck as two documents at once.

The projects that go smoothly almost always start the same way. Here is the short list that saves a week of back-and-forth.

Anywhere from $200 to $20,000, which is a useless answer on its own. Here is what actually drives the number, and what you get at each level.

I build in both, most weeks. The right choice depends less on features than on who needs to edit the deck after you send it.

The honest answer is between 12 and 20 — but slide count is the wrong thing to optimise for. Here is what actually determines the right length.